With just days to go before Election Day in the U.S., the Biden-Harris campaign kicked off a new get-out-the-vote effort in “Fortnite,” Epic Games’ popular battle royale game.
The former Democratic VP’s presidential campaign late Friday launched “Build Back Better With Biden,” a custom map in “Fortnite” located in “Reboot City” that encourages players to vote and lets them engage in challenges tied to Biden-Harris platform themes. After arriving at the No Malarkey Station, visitors can play up to six mini-games centered on such topics as clean energy, eco-cleanup, 5G broadband buildout and research.
“Our computerized program is worked around how individuals invest energy, and the best ways contact them in those spots,” Christian Tom, the Biden lobby’s head of advanced associations said in an announcement to The Verge. “We see intuitive, computerized first encounters like gaming as an occasion to carry our mission to another spot and stage.”