Intel is coming for Nvidia and AMD, and that’s good news for you

After launching its Arc graphics processors, chip giant Intel (INTC) is putting pressure on competitors Nvidia (NVDA) and AMD (AMD) to up their game. And it has the potential to completely transform the graphics chip market, not to mention benefit customers like you and me.

Customers who are searching for robust graphics capabilities for both gaming and video production have been teased with Intel’s Arc graphics since 2021, when the company first announced it as a competitor to Nvidia’s and AMD’s products.

It is expected that Intel will introduce a series of Arc-branded CPUs and graphics cards in the future, with Arc 3 acting as the opening volley in the company’s battle to wrest market share from Nvidia and AMD in the vast PC gaming industry. Furthermore, at a time when the worldwide chip scarcity is driving graphics card costs increasingly higher, this might be advantageous to customers.

Intel’s decision to launch a full-court press into the gaming business makes perfect sense. According to the NPD Group, PC hardware sales in the United States will grow by 25 percent to $5.74 billion in 2021. Aside from that, gaming isn’t going away anytime soon for more gaming related news you can go to thepostwired.com.

By 2024, worldwide game sales are expected to exceed $218.8 billion, according to NewZoo research. PC gaming is expected to account for around 20% of total games sales in 2021, thus it makes sense for Intel to put all of its resources into the sector.

Do you require further evidence? Take, for example, Nvidia’s fiscal year 2021 earnings release. In all, Nvidia’s gaming sector earned $12.5 billion, accounting for a quarter of the company’s $26.9 billion in total sales. That is an increase over the $10.6 billion in revenue generated by Nvidia’s data centre segment.

In other words, while Nvidia’s stock price reflects investors’ optimism about the future of the firm’s data centre business, the company still generates the vast majority of its revenue from gaming devices.

And it is at this point that Intel’s discrete Arc processors come into play. Because of the present availability of Intel’s Iris integrated graphics accelerators, this is what we’re talking about. When it comes to on-screen graphics, integrated accelerators take use of the processing power and RAM of a laptop. Moreover, although this is acceptable for browsing the web or watching movies on Netflix, gaming is better left to standalone graphics cards.

Due to the fact that discrete graphics processors rely on their own graphics processing units (GPU) and RAM, they are capable of running games that would otherwise cause a system with integrated graphics to sputter and crash.