Are you looking for new and innovative ways to market your tech business to the public and are considering using Twitter but don’t even know where to get started? Have you tried all sorts of different methods to get your account off the ground but just don’t seem to be finding the success you want?
Over the years, social media has grown massively and it is now a big part of most people’s everyday lives. Twitter is one of the oldest and longest-standing platforms, having stood the test of time, while still managing to be one of the top social media platforms with hundreds of millions of users every single day.
There is no doubt that tech businesses could be utilizing Twitter for their marketing, especially when using a growth service like Twesocial to buy real Twitter followers, which is what many businesses do to get a head start. They could go in so many different directions and reach so many new people. Not only could you educate people on new tech, but you could also teach people how to use certain items, and send out tech news. People on Twitter are always looking for the next best thing, and this is a perfect opportunity for tech businesses to grow. Continue reading to find out how you can do this.
With so many influencers on the platform, it may seem like becoming successful on the platform is an easy feat and that anyone could do it with little effort. However, this is just not the case. Finding success on any platform requires quite a lot of work, but it is well worth it in the end. One of the things that you should be paying attention to, as a business is timing your tweets.
As a tech business, you want to be reaching people who are interested in your business and the products you have to offer. In order to reach your audience efficiently and effectively, you should be timing your tweets and posting them when your audience is the most active on the app. Not only does this mean you will be more likely to get the attention of your target audience, but you will also be more likely to receive the engagement that you want. As a tech business, you could even automate this process and make it that much easier for you
Use photos and video
Twitter is a place where people come to find entertainment and leave boredom behind. While initially, Twitter was an app that served as a microblogging style service, it is not so much more than that and including visuals is one of the best ways to ensure that people will like what you are posting.
Research shows that tweets containing visuals such as images, videos, or gifs, receive much more engagement than those that are just worded tweets. As a tech business, posting within the tech niche, you have the opportunity to post some incredible visuals that will draw the attention of any potential customer. New emerging tech is being used more and more in photos and videos, and this is something that you could be implementing into your content.
Engage with audience
By far, one of the fastest ways to grow your Twitter account and become successful on the app is by engaging with other users. Success on Twitter, and any other social media platform, is measured by the amount of engagement you receive, but improving your engagement comes from increasing how much you engage with others.
Twitter offers so many ways in which you can engage with users such as liking and commenting on their tweets, sharing other users’ tweets, direct messaging others, and even following people that you would like to follow your back
Hashtags for success
One tool that is a shortcut to success on the platform is making use of hashtags. Hashtags are a great way to target a specific niche and audience, while also reaching a much larger audience. When making use of hashtags, however, it is important to make sure that the hashtags you are using are related to your content and will allow you to reach people in the tech niche. From these hashtags, you should then choose the most popular ones to reach the most people possible.