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Know Your Target Audience – A Key Factor for You to Be Successful on Instagram

Asma Hamza

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Some business owners often measure the success of their Instagram profiles by the number of Instagram followers they have. This is one of the biggest mistakes you can do when you are marketing and promoting your business on Instagram. When you have several followers, it is obvious that your profile is doing well; however, these followers are not necessary for your targeted audience to whom you sell your products. There is no point in having a number of followers who do not buy your products or increase the sales of your business. You need to go a step further and identify who your real customers are so that you can give them the product posts they would be interested in buying. In order to convert your Instagram followers into targeted customers, you need to identify those people that will buy your products – in short – you need the right customers to make your Instagram marketing efforts a success. 

Your content on Instagram depends on your followers

You cannot create content or even write the right captions if you do not know who your followers are. In the same way, you will not be able to optimize your Instagram content if you are not sure whether your followers like your product or not. In order to get maximum engagement from your online followers, you have to research and know when they are active the most on Instagram. Experts suggest in order to attain Instagram success; you need to invest a lot of time and effort into researching your targeted audience so that you get the desired results. This ensures your Instagram efforts do not go waste in vain. If you are new to Instagram and have just started with a business profile, you should Stormlikes to invoke trust in the market and then research on your targeted audience who would be interested in buying your products.

Create the right profile for your intended customer

In order to reach out and connect to the right customer, you first need to create the ideal customer profile for your products. This helps you to market products to interested followers and get likes on Instagram. In order to get the right buyer for your products, take a close look at the products you sell. Think of the best people that are best suited for your products. For instance, if you are selling luxury ladies watches, your targeted audience would be the woman who is fond of the finer things in life and who loves to wear luxury watches to create a statement. Your captions and your marketing message should focus on the above content so that you can reach out to followers who seek the same. At the same time, the targeted customer should have the financial resources to buy luxury watches.

Therefore, when you are on Instagram selling products, keep the above in mind- find out who your targeted customer is and ensure you create the appropriate content that converts followers into loyal customers with your efforts.

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