Online Casinos And eCommerce Platforms Use These Modern Technologies And You Can Too

Even though it feels like much of the world has transitioned online, the success rate of online businesses is still poor. According to reports, only 10% of all new internet start-ups achieve success or are still in existence after their first 100-150 days. Seeing profit in the first few months following the launch of an online business is not common, but there are technologies online companies can use to help their business stand out more in a sea of competitors.

In this article, we will explore a few of these technologies. We will also look at the real-life industries that have taken advantage of them, including online gambling and eCommerce.

iGaming

Technology has changed the art and design world. Today, businesses can leverage powerful technologies to redefine art in immersive and engaging ways. Sometimes, standing out against competitors in the online business industry comes down to playing around with modern art and design tools to create something new and unconventional. One industry that understands this is the online gambling industry, otherwise known as iGaming. For instance, many casino operators have swapped traditional symbols in online slots like cherries, the BAR symbol, and lucky number sevens with symbols from popular culture such as mainstream movies and TV shows. Online slot games like Deal or No Deal, for example, use sharp graphics and reel symbols like phones, notebooks, boxes, and envelopes rather than the classic symbols used in traditional fruit machines. This modern transition has helped attract new and younger demographics to the gambling industry.

Some of these modern reel symbols are also brought to life through animation. Using animation to create immersive campaigns has never been easier, even for those online businesses with no experience in this field, thanks to new, cutting-edge animation software for iPads, computers, and mobile devices. Some of the most popular animation software in 2022 include Moho Pro (available on Windows and Mac) and Procreate, which is available for iPad users. For smartphone users, Clip Studio Paint is a reputable all-in-one animation and drawing software.

eCommerce

The online business landscape is competitive, which means in addition to using modern art and design tools, companies need other ways to demonstrate that they are keeping up to date with changing trends. One of these trends is the growing popularity of digital money and digital wallets, which, by 2025, more than half of the world is forecasted to use. As such, online businesses should offer a diverse selection of payment methods, including traditional options like Visa and Mastercard but also e-wallet options such as PayPal, Neteller, and Skrill. This selection will help attract both older generations as well as younger generations, much like the online casino industry’s use of modern reel symbols taken from relevant popular culture. Some industries that have adopted online payment systems include eCommerce. According to reports by Statista, digital and mobile wallets accounted for around 45% of global eCommerce payment transactions in 2020. These same reports suggest this share is going to increase to more than 50% in 2024.

Online Casinos and eCommerce

Running an online business isn’t easy since a company’s competition isn’t just online but also with its brick-and-mortar counterparts. That’s why we are seeing both the online gambling industry and the eCommerce market incorporating live technology. For example, eCommerce platforms have live customer support, and online casinos offer live games. In both instances, people can communicate in real-time with chatbots or staff members and casino dealers, which helps improve customer relationship management. Typically, these relationships with customers are built-in person, but live technology also allows these relationships to form through the screen.

Even though the success rate of online businesses could be better, there are ways that these companies can try to improve this figure. One of the best ways to do this is by incorporating modern technologies like art and design tools, digital payment methods, and live technology. At the very least, it demonstrates that businesses are keeping up-to-date with changing trends, and that alone can be enough to convince consumers to try their products.