With almost half a million Americans dying of smoking-related diseases each year, the US Government has advocated for nicotine replacement therapy (NRT) to help smokers quit the habit for good. The goal of NRT is to help individuals wean off cigarettes by satisfying nicotine cravings without the harmful consequences of tobacco smoke or withdrawal. It is available in different forms, including patches, gums, lozenges, nasal sprays, and inhalers. This article will zero in on one of the most popular forms of NRT—nicotine pouches.
Nicotine pouches are modern oral nicotine products that do not contain tobacco leaves, stems, or dust. The nicotine content of these pouches may be derived from distilled tobacco plants or synthetically produced. This product is relatively new, having been developed in the early 2000s by a small company called Niconovum (now owned by British American Tobacco). Other companies, such as Swedish Match and AG Snus, followed suit by introducing their own brands of nicotine pouches in response to the growing demand for nicotine replacement products.
A nicotine pouch is designed to deliver a steady dose of nicotine through the gums for a smoke-free experience. It contains a small amount of nicotine dissolved in a liquid base and is absorbed through the lining of the cheeks. Due to its high moisture content and PH level, it often has a quick release duration—around 20 minutes. It does not require saliva to release nicotine, and its contents are activated immediately. Although it doesn’t expire quickly, it does come with a best-before date, indicating when the pouches will be at their freshest without any changes in taste, consistency, and strength.
Although smokers may find themselves craving tobacco’s smell and taste when trying out cigarette alternatives, nicotine pouches can actually provide a cleaner and fresher experience. As shown by the mixpacks on Prilla, pouches can come in different flavor combinations which can suit various situations. Coffee-flavored pouches can be used alongside your morning cup of coffee, citrus flavors as an after-dinner treat, and peppermint or menthol after brushing your teeth. These pouches also come in different strengths, from dry pouches that contain 3mg of nicotine and extra strong ones with 8mg—perfect for those with varying nicotine needs.
There are a couple of benefits to using nicotine pouches. First, is that they are smoke-free, unlike e-cigarettes such as Juul. In fact, recent mandates have put e-cigarettes in hot water for this very reason. With pouches, there is no need to worry about the smell or the harmful chemicals in vapes. Second, they’re discreet—you can use them in public without drawing attention. This is why they’re allowed in many public settings. Third, they lessen withdrawal symptoms such as irritability and anxiety from quitting cigarettes cold turkey. All in all, the nicotine delivery method of pouches allows users to get their fix in the same way as smoking a cigarette would, with less risk of adverse side effects.
With so many people looking for new ways to quit smoking, nicotine pouches are gaining popularity as a form of NRT. In line with this, Yahoo reported that the market size of pouches will grow by $12.92 billion in 2026, with a growth rate of 5.37%. Among the areas of improvement in this product category include extending its shelf life and reducing the use of plastic packaging. With manufacturers working towards improving the mechanism and delivery of their products, there is no doubt that nicotine pouches will continue to gain momentum as they compete against other nicotine products.
If you are looking for a way to stop cigarette use and want to give NRT a try, nicotine pouches may be a good choice for you. They are a convenient way to get your daily dose of nicotine and may be used as part of your smoking cessation efforts.