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Pipedrive vs Hubspot: Which is best For You


Since you are reading this, it is safe to assume that you are aware of how difficult the process of handling leads may be.

The path from a potential consumer to an actual paying client is not an easy one by any stretch of the imagination. Because of this, only the most tenacious individuals are able to hold their employment in sales for an extended period of time.

On the other hand, there are many who contend that corporate CRM technologies are now progressively offering even those sales people and agents who aren’t very confident a chance. that as a consequence of this, they have the resolve to continue the battle, particularly as a result of the increased conversion rates that they are currently producing.

To be honest with you, I’m not sure how I feel about it. But if there is one thing I can say with absolute certainty, it is that 91 percent of companies that have at least 10 workers are already using CRM.

On the other hand, and this is something that I find pretty fascinating, the vast majority of them are not doing it correctly. For example, just 45 percent of organisations are making the most of their customer relationship management systems (CRMs) to store information on leads and customers. And in the end, less than forty percent of them have been successful in achieving an adoption rate of more than ninety percent.

It would seem that there are a lot. However, if we were to boil everything down to its essential components, we could pin the problem on the challenges presented by intricate customer relationship management (CRM) systems.

We should count ourselves fortunate that there are now user-friendly technologies such as Hubspot vs. Pipedrive. The word on the street is that both of these software are respectable and include CRM functions that are pretty sophisticated.

That makes sense. Nevertheless, we are only able to utilise one at a time. I have no doubt that you are only interested in the very finest.

Let’s put an end to this debate once and for all, shall we? Which service, Hubspot or Pipedrive, is more beneficial?

Main Difference Between HubSpot vs Pipedrive

The following are the primary distinctions between Hubspot and Pipedrive:

  • Pipedrive is largely geared at sales teams, while Hubspot is meant to accommodate both sales and marketing teams.
  • In contrast to Pipedrive, Hubspot is equipped with an in-built feature for conducting split tests.
  • When compared to Pipedrive, Hubspot interfaces with a greater number of third-party applications and services.
  • Pipedrive does not provide a free plan to start, in contrast to Hubspot, which does offer a free plan. Pipedrive does not charge a setupfee for its premium packages, but Hubspot does.
  • Pipedrive’s paid plans are available at a lower monthly cost than those offered by Hubspot.

Pipedrive vs Hubspot Overview


The history of the company started in 2004, when its founders, Brian Halligan and Dharmesh Shah, were students in the graduate school at MIT. During that time period, Brian was keeping himself busy aiding well-funded companies with the development of their marketing systems. And certainly, he was using the tried-and-true marketing tactics of making cold calls, sending out email blasts, and sending direct mail.

That is one heck of a marketing strategy it sounds like. However, sadly, the findings were not very encouraging in any way. And the crew began to see a peculiar pattern that was really disappointing to them. These consumers were becoming more and more dissatisfied with the tedious invasive procedures.

During this period, an apparently inconsequential blog has become the source of an increasingly strange development. On the other side, Dharmesh’s blog was having a great time even though the entrepreneurs were struggling with everything. It did not have a budget for marketing, yet it was nonetheless able to outperform enterprises with substantial budgets in terms of recruiting customers.

In the end, they were successful in uncovering the mystery after conducting an in-depth investigation into both cases. that people despise intrusive forms of marketing for no other reason than that. They would much rather have assistance throughout the whole of the funnel, however.

As a result, Hubspot was established, with the primary objective of making the marketing and sales structures more user-friendly via the use of sales force automation. Since that time, the solution has expanded to become one of the most significant players in the business. It now consists of four core applications: Hubspot CRM, Sales Hub, Marketing Hub, and Service Hub.

First and foremost, Service Hub was designed to improve customer service by strengthening relationships, going above and beyond customers’ expectations, and ultimately profiting on them as ambassadors of your organisation.

The Sales Hub, on the other hand, is the component of the suite that was designed specifically for the purpose of automating processes and creating important information on potential customers in an effort to increase the speed at which sales are made.

The Marketing Hub, which was designed with the purpose of increasing traffic and conversions as well as providing a comprehensive management system for inbound marketing initiatives, is closely tied to that.

The one thing that Hubspot is most well-known for, on the other hand, is the availability of their free CRM software. In point of fact, it is now ranked 27th and has a market share of 0.32 percent at the moment.

Pipedrive vs Hubspot: which is best for you

Today, the Hubspot CRM platform is known for being an easy-to-use system that was designed to do rid of the complications that come with the vast majority of other CRM software that competes in the same market. It provides the marketing and sales team with the fundamental functions necessary to manage the workflow of their complete client relationship.

To this point, several industry experts have lauded Hubspot for the methodical way it approaches the CRM process as a whole. They have been putting it to use not just to construct firm and contact profiles, but also to systematise the communication that follows.

In addition to this, it offers a helpful dashboard for monitoring all activities, as well as a system for regulating agent performance, allocating deals, and increasing total incoming sales.

A dynamic integration environment is one of Hubspot CRM’s primary advantages over its competitors. There are just a few other free CRM software that come even close to being able to match the amount of integration that this one offers.


Pipedrive came into the scene in 2010, when the prominence of CRM tools had been growing quite exceedingly. According to the founders of Pipedrive, however, all was not well. Apparently, most of the solutions in the market had been structured to serve top company executives while disregarding the needs of actual agents dealing with customers.

As a result, they collaborated with software engineers to design a customer relationship management (CRM) system that would prioritise the requirements at the initial stage rather than the wants. Therefore, it is possible that it is not a suite like Hubspot, but it is without a doubt an exceptional CRM software. This is particularly true when taking into consideration its current market ranking of position 10 with a share of 2.04 percent.

Pipedrive’s primary objective is to facilitate the generation and organisation of sales leads, as well as the tracking and monitoring of subsequent processes and the subsequent follow-up on the most important transactions.

The explanation for its widespread acceptance is not very complicated. The strategy used by Pipedrive is fundamentally geared toward the improvement of the coordination and friendliness of the administration of the sales pipeline.

But how exactly does it do that?

To begin, Pipedrive comes with a collection of user-friendly functions that are not only capable of recognising the most potential lead generation and transactions but also capable of building successful follow-up techniques. Pipedrive can do all of these things simultaneously.

When everything is taken into consideration, the solution’s totally customised ecology stands out as one of the greatest features that it offers. Users have the ability to modify their dynamic workflows so that they are in line with the procedures and goals of their companies. In addition to this, it provides a configuration for an open API, which makes it easier to integrate smoothly with a broad variety of supplementary apps developed by third-party companies.


On the one hand, we have a collection of apps for ourselves, but on the other side, you receive only one system. Through its four different software applications—Sales Hub, Service Hub, Marketing Hub, and Hubspot CRM Software—Hubspot is able to significantly boost sales and marketing operations. Both Pipedrive and this other programme fall under the CRM Software category, making them direct competitors with one another.

When it comes to just these two companies, it is not hard to see that they are aiming for the same segment of the consumer market. Both Pipedrive and Hubspot CRM provide with a set of easy-to-use features for collecting and managing leads, as well as monitoring subsequent sales processes and the agents involved in those processes, and simplifying workflows.

Therefore, in order to establish which tool is best, we are going to have to go above this level and delve deeply into the most important characteristics…

CRM Platform Features

User Interface


In all honesty, sales funnels are very dynamic structures that consist of a variety of different components and elements. Because of this, you need a well-organized CRM system that integrates and presents everything in the appropriate manner in order to properly manage them.

To be honest, Hubspot CRM does an outstanding job in that regard. You can see right away that the design of the interface has been thoughtfully designed, since all of the essential components are laid out in a methodical fashion.

You can simply filter all of the transactions that you’ve closed or lost from the dashboard, along with any contracts that match to those deals that you’ve already sent out. In point of fact, you may even categorise the agreements according to their respective company owners, amounts, names, and the position they are in the consumer funnel.

When we are talking about customers, we should mention that searching for information on them on Hubspot is not that difficult. You may take care of this from the dashboard as soon as you log in by making use of the many different system filters that are available to you.

Your salesmen are another another piece of information that will be accessible to you through the dashboard. You may experiment with the controls first, before moving on to any of the other system functions, to find out how they are all going and, of course, which ones are the most remarkable performers.


When it comes to making its platform as user-friendly as possible, Pipedrive leaves nothing to chance. The history of the company has shown that its founders intended to create an instrument that is quite simple. And you’ll be able to confirm that the moment you set foot on its dashboard.

The user interface shown here is surprisingly straightforward and takes a minimalistic approach to its design. The design as a whole is straightforward and well-organized in such a manner as to provide you with easy access to almost all of the main facets of the sales funnels.

In point of fact, when you first log into the Pipedrive system, you are presented with a standard sales pipelines layout. You may go ahead and get started right away by inputting your business deals and ideas. There is no need to delay. Pipedrive gives you the ability to freely modify the pipeline’s settings, which is useful in the event that the default pipeline does not prove to be an appropriate match for the structure of your organisation.

Now, when you begin utilising the pipeline, you will see a quite intriguing symbol displayed next to each transaction. This icon will be there until you delete it. The goal is to make it simple to get a good sense of the current standing of the transaction with just a look at the information. Simply looking at the icon may tell you whether or not there are any outstanding activities associated with the transaction, whether or not the activities that relate to it are on schedule, and whether or not you need to follow up on them.


Both Hubspot and Pipedrive are obviously intended to make their respective tasks as easy as possible. Their user interfaces are well-organized and have clean layouts, which make it simple to move around the system and find what one is looking for. There is a good chance that you won’t have any trouble figuring out how to use any of these two.

The dashboard’s bargains are laid presented in a visually appealing manner, which is one of the most intriguing aspects of this section. Simply having access to your account enables you to get an easy picture of the sales funnel, which enables you to monitor and handle everything from the minute you log in.

In a nutshell, user friendliness and overall interface design are both intertwined with one another.

Pipeline Management


Pipeline management is, in my opinion, the single most critical job that CRM software can do; nevertheless, I might be wrong about that. Therefore, I was relieved to see that Hubspot has placed a particular emphasis on this by getting you started with it as soon as you reach the dashboard.

The purpose of this is to assist you in closing as many of the sales transactions that you are currently working on as quickly as is humanly feasible. As a result, Hubspot gives you the ability to rapidly put up a graphical layout of your deals with a single click, after which you can continue to assign tasks in accordance with those layouts and then check up on the progress directly from the dashboard.

To tell you the truth, a transaction is just what you imagine it to be. To put it in the simplest terms, it is an object for pipeline management that represents a conversion opportunity. In addition to this, it includes all of the essential information areas, such as the stage of the transaction, its size, the linked firms and contracts, etc.

You are not required to remain committed to the pipeline structure that is currently active. You have the ability to completely tailor the experience to your own sales procedures as well as tastes, starting from the ground up.

And, you are aware of what? To accomplish that goal, you don’t need any specialised technical knowledge. Understanding the alphabet is a more difficult task than learning how to add, delete, and alter transactions. You are also able to include your very own one-of-a-kind information fields inside the bargains in order to comprehensively describe them.

Simply clicking on the individual transactions and dragging them to the desired location on the display allows you to move them from one stage to the next. Otherwise, another strategy to move the transactions along is to delegate work to your sales people and see what they can do.

Now, I am fully aware of what you are considering at this moment. What choices do you have if you manage a huge company that often works on a number of different agreements at the same time?

In a scenario like this, it certainly seems like a laborious task to have to repeatedly input the same information into each field. When you add new deals to Hubspot from a company or contact record, the software takes care of the business end of things so you don’t have to worry about the stress that comes along with manual processes. It will fill up the necessary fields with the essential information in a methodical manner.

As a consequence of this, you will be able to spend your time monitoring the full sales pipeline as well as following up on the conversions that have the most potential.

I can guarantee you one thing, and that is that Hubspot CRM is not going to put up with slacker employees for very long. Because you can view both team and individual performance data on the pipeline, sales representatives who fall asleep on the job should be especially aware of this software.

But that’s not the end of it. You are also able to monitor the month-to-month progress of the primary sales activities, as well as the numerous sales quotas, as well as the overall health and worth of your pipeline.

Just doing that makes it much easier to identify any anomalies or delays as soon as they appear. As a consequence of this, you will be able to effectively organise your team and direct their attention toward the projects and transactions that are most important.


Pipedrive’s pipeline management and Hubspot’s aren’t that distinct from one another, despite the fact that there are some obvious differences between the two.

In general, the same layout process stands out as the most noticeable component. It has come to our attention that the primary window in Pipedrive is likewise concentrated on the pipeline management operations. This window has an orderly visual layout that can be used to coordinate almost anything.

It was developed in a manner that enables full visibility and monitoring of all the complex sales procedures, which was made possible by the way it was constructed.

In addition to complete visibility, one of the things you’ll appreciate most about Pipedrive is, of course, the straightforward manner in which it handles the whole pipeline. You are able to add additional activities, contacts, or transactions without any difficulty as things go.

The various transactions have also been categorised according to the various phases of the sales process in order to make them simpler to understand for everyone. The members of your team may make the most of this opportunity by managing their resources in accordance with the placement of each transaction.

And if you’re interested about the maximum number of people that the pipeline can support on a team, here’s the deal: there is absolutely no limit at all. Pipedrive has designed it in a manner that allows you to personalise the whole structure so that it corresponds with the sales procedures of your firm.

You have the ability to make comprehensive changes to the activities and phases of the sales process, in addition to adding an unlimited number of sales agents. You may also rename them to something more appropriate, and you can even decide which features will be applied to each individual component.

Pipedrive provides you with a statistics tool that makes it easier for you to maintain track of the pipeline as the associated operations progress.

It gives you access to all of the essential metrics that you need to evaluate the overall development of the sales operations. The system also provides a comprehensive filtering tool that may be used for scanning the results, in case you are interested in going further than that.


Pipedrive and Hubspot, when compared feature-for-feature in terms of their pipeline management capabilities, are indistinguishable from one another. First and foremost, the pipeline serves as the default main view on all of their dashboards.

The second advantage is that their sales pipelines come with an easy-to-use interface that presents all the components in a graphical format.

Aside from that, they both have a wide range of available customization options. Deals, activities, team members, stages, and a great lot of other information may all be freely added to or edited by you. Last but not least, the analytical capabilities of Hubspot and Pipedrive will make it possible for you to monitor the development of everything in terms of figures.

Email Integration

Hubspot Email Integrations

Hubspot integrates comprehensively with email systems like as Office 365, Outlook, G Suite, and Gmail, among others, to provide better communication with leads, customers, and prospective customers.

Due to this fact alone, there is a vast selection of email marketing templates available. These templates have been built specifically for each step of the marketing or prospecting process. The collection of books at this library is very big. However, if you want to, you may also create your own unique templates and use them instead.

Utilizing pre-made templates for your email marketing allows you to avoid the hassle of producing emails that are similar to others you have sent. Therefore, Hubspot makes it such that you can easily access any of your templates directly from your email inbox at any time.

And if you are unsure about how to continue, here is a practical hint: use the real-time data analytics that Hubspot provides to choose the templates that will give you the greatest results. If you take a look at the open rates of the relevant emails, as well as the analytics about the attachments, links, and buttons that your customers click on, you will be able to get an idea of how your consumers have been reacting.

In the event that the results are favourable, you may provide your sales representatives with the most successful templates. After that, Hubspot will provide them access via their individual inboxes, which will make it simple for everyone to optimise their emails in accordance with the new guidelines.

When it comes to optimization, making sure that you send out emails at the optimal time is one of the best practises you can follow. After determining the periods that would provide the greatest results based on the data, you can use Hubspot’s email scheduling to set up a variety of emails to be sent via your Gmail account.

Simply go to the schedule icon inside the window in which you are composing your email, and pick a suitable time. You are free to go forward with any of the times that have been preselected or to specify a new one.

After that, the messages that you have scheduled for delivery will be retained in your draught folder as they wait to be sent. This gives you the ability to make changes to the website content in the meantime or to stop receiving emails altogether.

In the event that you want to go forward, you can be sure that Hubspot will not end their services there. After the emails have been sent, it continues to monitor whether or not they have been opened, and it tells you as soon as a delivered message is accessed in any of those ways.

You may choose to disregard the notice that appears on your desktop as a consequence, can’t you? On the other hand, if you want to rapidly seal the sale, you should think about sending the prospect a follow-up message that is well-personalized and hits hard. This is Hubspot’s approach of assisting you in concentrating your efforts on hot leads rather than squandering further resources on cold prospects.

Pipedrive Email Integrations

Pipedrive is also quite helpful when it comes to managing emails.

It provides you with access to a variety of good pre-prepared templates before you have even begun the process. You ought to be able to locate several nice ones in this area. But even if you don’t, the system gives you the ability to create your own unique ones from scratch. In any case, the process will come across to you as simple and uncomplicated.

It is also not a difficult task to integrate Pipedrive with a variety of other email services provided by third-party companies. As a result, you won’t even have to leave Pipedrive to manage your complete email marketing campaign since you can do it all from inside Pipedrive.

Now, when you go to the resulting sales email, you’ll see that there are a number of premium capabilities for making the whole communication process better. You will be able to, in a nutshell, send emails directly to your leads and customers, synchronise everything with your email account, plan activities, connect contacts to deals, modify your email signature and templates, and manage the tracking of the final message.

The tracking feature, on the other hand, was designed to keep track of pretty much any action that was made in response to the emails that you sent out. In addition to getting alerts as soon as the emails are opened, you can also find out in real time whether recipients click on things or download attachments.

You have the option to reply as soon as a notice reaches your device. You also have the option of putting the answer on hold and delivering it at a later time.

And while you’re doing it, you may want to think about associating the contacts with a number of different offers according on their responses. Due to the fact that the emails are automatically sent to all members of the team, even if you are unable to respond, other members of your team may do so in your stead.

But, don’t get me wrong. That will not be the default setting going forward. You have the option of switching to a secret mode in order to conceal your fellow team members.

In any case, you will continue to exercise complete command over everything that occurs. It has come to our attention that administrators are able to keep an eye on all of the crucial metrics, including the messages that are connected to each trade and contact.

Pipedrive is equipped with an additional useful function known as Smart Email BCC. This is especially helpful for users whose sales processes have not yet been completely connected with their emails, since this is the best scenario for such individuals.

If users come across an intriguing email in any inbox, they may add it to Pipedrive by simply forwarding a copy of the email to their name at with the BCC line blanked out.

Verdict: Email Integration

Both Hubspot and Pipedrive have the ability to completely interface with all of the main email providers so that automated campaigns may be executed with either platform. And when it comes to that, I’ve discovered that both platforms provide great predesigned email templates, which you can even complement with your own personally crafted templates if you so want.

In addition to this, both of them provide email scheduling as well as email sharing amongst members of the team. The real-time email tracking, on the other hand, stands out as the most noticeable feature. Both Hubspot and Pipedrive have been configured to track when emails are successfully sent and, as a result, to alert you as soon as those emails are acted upon.

Although there are some subtle variations between the two, let’s be straightforward and acknowledge that the emailing feature sets offered by Hubspot and Pipedrive are rather comparable. This implies that the winner of this featured contest will be chosen at random.

Overall Features Summary


  • Templates, Tracking, And Scheduling
  • CRM Details
  • Sidekick Integration
  • Email Connections
  • Website Visitors
  • Company Database
  • Social Media
  • Email Tracking
  • Enrichment
  • Website Integration
  • Phone Integration
  • Email Integration
  • Roles and Organizational Hierarchy
  • Sales Reporting
  • Drag And Drop Communicator
  • Hubspot Marketing Synchronization
  • Deal And Task Board
  • Email Scheduling
  • Customized Views


  • Simple Data Import & Export
  • Multi-Language And Multi-Currency
  • Powerful API
  • Google Maps Integration
  • Email Tracking
  • Google Apps Integration
  • Sales Reporting
  • Timeline View
  • Roles and Organizational Hierarchy
  • Full Customization
  • Mobile App
  • Contact History
  • Goal Setting & Reporting
  • Email Integration
  • Email Scheduling


Hubspot CRM Pricing Plans

  • Prospects
  • Standard marketing, sales, and customer service reports on 1 dashboard
  • Ticketing
  • Tasks
  • Deals
  • Maximum of 1 personal meetings link, with additional limitations
  • Up to 15 minutes of calling per user per month
  • Conversational bots for ticket creation and lead management and qualification
  • Meeting booking bots without custom branching logic
  • Live chat
  • Team email
  • Conversations inbox for 1 inbox
  • Up to 5 email templates per account
  • Email tracking notifications for a stream of up to 200 recent opens
  • Email scheduling
  • Up to 5 canned snippets per account
  • Facebook & Instagram lead ads for $1K spend limit per 30 days, without audience syncing
  • Contact activity for the first 7 days of website activity after new contact is introduced
  • Pop-up forms
  • External form tracking
  • Native forms
  • Up to 5 documents per account
  • Gmail and Outlook integration
  • Company records
  • Contact and company insights
  • Contact management

Pipedrive Pricing Plans

Silver– $15 per user per month, billed monthly. Or alternatively, $12.50 per user per month, billed annually

  • Chat & email customer support
  • Customizable dashboard
  • Smart email BCC
  • Admin and regular user permission sets
  • Personal goals and company goals
  • Calendar view

Gold– $29 per user per month, billed monthly. Or alternatively, $24.20 per user per month, billed annually

  • Chat & email customer support
  • Important fields
  • Products catalog
  • Scheduler
  • Smart contact data
  • Workflow marketing automation
  • Sales inbox with; Two-way email sync, Email tracking for opens and clicks, Email templates
  • Customizable dashboard
  • Smart email BCC
  • Admin, custom and regular user permission sets
  • Personal goals and company goals
  • Calendar view

Platinum– $59 per user per month, billed monthly. Or alternatively, $49.17 per user per month, billed annually

  • Chat & email customer support
  • SAML SSO (Single Sign-On)
  • Revenue forecast reports
  • Teams
  • Important fields
  • Products catalog
  • Scheduler
  • Smart contact data
  • Workflow automation
  • Sales inbox with; Two-way email sync, Email tracking for opens and clicks, Email templates
  • Multiple dashboards
  • Smart email BCC
  • Admin, custom, unlimited custom, and regular user permission sets
  • Custom visibility settings.
  • Personal goals, team goals, and company goals
  • Calendar view


What is Hubspot used for?

Hubspot is a customer relationship management (CRM) software that provides tools for managing and promoting your company online. These tools will assist you in attracting new consumers and converting leads into possible purchasers.

What is HubSpot CRM?

Hubspot CRM is a customer relationship management system that does not cost you anything to use. With it, you can manage the connection you have with your clients. You are able to monitor how your customers respond to the product or products that you are selling, you are able to schedule or follow up with any actions that need to be taken care of, you are also able to sync all of the emails in one system, and you are able to anticipate the number of items that you will sell in a given time period thanks to all of the analytics that are available.

Does Pipedrive integrates with HubSpot?

Pipedrive can, in fact, link with HubSpot, which means that you can access all the client details you want in a single location and manage both your marketing and sales teams from inside Pipedrive.