If a picture is worth a thousand words, how much are videos worth?
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Specifically, promotional videos.
YOUR promotional videos for social media or small business in general.
If you’ve never tried advertising your product or service over social media using a video editor, you may be at risk of falling behind the times. At the very least, you’re missing out on a huge audience full of consumers.
The right ad for your small business could make or break it. In other words, entertain your potential clients for a few minutes and you could have their business for a lifetime.
That’s where we come in. Here are 5 of the best promotional videos for small businesses to ensure your success.
1. Testimonial Videos
Use customer reviews to sell your success.
No matter what your product or service is, your clients want to know that they’ll be getting the best of the best available to them. Prove this by creating an ad that shows the reviews from some of your many satisfied customers.
People are more likely to buy a product if they feel like they can trust the seller. And who better to sell it than someone who was once in their exact same position!
2. Explanation Videos
Use these to sell your product.
Explanation videos work really well on your personal website, especially if your business isn’t usually immediately understood by clients. Adding a cute animated video on your main page showing viewers how you do what you do can help grab their attention immediately, making them want more.
Helpful tip: use a video editor like this to combine videos for free, creating that seamless, professional video you’ve always dreamt of!
3. Behind the Scenes Videos
These work well to sell your craftsmanship.
If you’re selling a homemade product, you already know how much effort and time goes into it, but do your customers? Including a video that takes them back into your workshop and showcases the detailed effort put into each item you make will help them justify their purchases.
4. Company Culture Videos
These are a great place to sell your brand as a whole.
Advertise your commitment to satisfaction by interviewing executives within your company and showing your clients why your business stands out from the crowd.
5. Personal Promotional Videos
Use this type of video to sell your employees.
Painting a picture of the people that your guests will be working with or purchasing from helps to make a connection at a deep, human level. You can post these to your social media account to boost interactions and create a fan base! Take a look at these unique tools for building a better social media presence to help you get started.
Ready to Get Started?
With promotional videos, the client-base that you could reach is limitless.
Your small business is unique, therefore your video should be as well. Tailor your video to meet the exact needs by using the ideas above. Once you realize what idea you want to get across to your customers, choosing the right type of promotional video is a breeze.
Got it?
While you’re already sitting in the director’s chair, check out some of our other helpful marketing posts.
