ADM-201 – Salesforce Certified Administrator (WI21) Certification

CRM or Customer Relationship Management is a very essential component of a modern marketing strategy. The automation of CRM has evolved a lot over years. It may be an interesting fact for you to learn that CRM is the highest growing segment of the software market at present. As compared to $23.14 billion in 2015, by the end of 2019 the CRM market has swelled to USD 44.64 billion. By 2025, the market is projected to nearly double once again, reaching $80 billion.

Salesforce is the pioneer as well as the indubitable leader of the CRM market. The present annual revenue of Salesforce is 17.1 Billion US$. More than 49 thousand employees work for Salesforce.

What’s Salesforce?

Salesforce is a customer relationship management solution that gives every business team⁠—from sales and marketing to commerce, service, and beyond—a single, shared view of every customer.

Who Is A Salesforce Administrator

You bring innovation to life, bridging the gap between business requirements and technology. For your company, this means automating complex business processes, creating reports and dashboards, and training users on Salesforce. For your team, it means helping them stay efficient and on top of things while keeping an eye on their successes and customer relationships.

Responsibilities Of A Salesforce Administrator

Being in charge of a corporation’s Salesforce efforts takes a lot of responsibility. The following list details some of the most relevant duties:

• Create New User Profiles and Monitor Access Levels
• Import New Leads and Contacts
• Run Deduplication Tools
• Install High-Priority Updates from Salesforce.com
• Run Quarterly Database Maintenance Reports
• Create and Maintain Archive for Field History Tables
• Address User Issues as They Arise

Career Facts Of A Salesforce Administrator

$91,000

average salary (US data)

$79,000

average entry-level salary (US data)

48k new jobs

posted in 2018 (US data)

400%

annual growth rate

Salesforce Certified Administrator

About The Salesforce Certified Administrator Program

The Salesforce Certified Administrator program is designed for individuals who have experience as a Salesforce administrator. The program encompasses the breadth of applications, the features and functions available to an end-user, and the configuration and management options available to an administrator across the Sales, Service, and Collaboration Clouds.

The first credential in the program is the Salesforce Certified Administrator. This credential focuses on the features and functionality used to maintain a Salesforce implementation. The second level in the program is the Salesforce Certified Advanced Administrator. This credential is targeted toward the Salesforce Certified Administrator who has mastered Salesforce configuration maintenance, can demonstrate an understanding of administration best practices and is able to use the advanced features and functionality to solve a variety of business problems.

Audience Description: Salesforce Certified Administrator

The Salesforce Certified Administrator has experience performing as a Salesforce Administrator, including practical application of the skills and concepts noted in the exam objectives. The candidate should have a general knowledge of the features available to the end-users and the configuration options available to a Salesforce Administrator. The candidate should be capable of maintaining a Salesforce organization, responding to common business requirements, and performing administrative functions using the current

version of the Salesforce features.

The candidate should successfully complete the Administration Essentials course (ADM201) from Salesforce or an Authorized Training Center or possess the equivalent experience and knowledge prior to taking the exam. Additionally, the candidate should have six or more months of experience as a Salesforce Administrator and should be able to successfully perform the tasks outlined in the exam objectives.

About The Exam

The Salesforce Certified Administrator exam has the following characteristics:

Content:                              60 multiple-choice/multiple-select questions

Time Allowed:                  105 minutes

Passing score:                    65%

Registration fee:              USD 200, plus applicable taxes as required per local law

Retake fee:                         USD 100, plus applicable taxes as required per local law

Delivery options:             Proctored exam delivered onsite at a testing center or in an online

proctored environment.

References:                        No hard-copy or online materials may be referenced during the exam.

Prerequisite:                     None required; course attendance highly recommended

Exam Outline

The Salesforce Certified Administrator exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience as a Salesforce Administrator and have demonstrated the application of each of the features/functions below.

Organization Setup                                                         03%

User Setup                                                                          06%

Security And Access                                                        14%

Standard And Custom Objects                                   15%

Sales And Marketing Applications                           15%

Service And Support Applications                            12%

Activity Management And Collaboration              03%

Data Management                                                          08%

Analytics – Reports And Dashboards                        10%

Workflow/Process Automation                                12%

Desktop And Mobile Administration                      01%

Appexchange                                                                    01%

Total                                                                                      100%

Preparing For The Exam – ADM-201

Salesforce Certified Administrator certification requires certain working exposure with the Salesforce platform. Though it is not mandatory yet it is highly desirable keeping in view the practical nature of the certification.

To make a sustainable preparation plan a candidate must first carefully read the updated exam outline in detail. This exam outline is available on the Salesforce Trailhead website. Once you are clear about what the exam wants from you, you can plan the preparations effectively.

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Conclusion

CRM is the highest growing segment in the software market. Salesforce is an undisputed market leader in the CRM market. This makes Salesforce related skills to be in higher demand. Salesforce related jobs are among the highest paid jobs in the IT job market. These factors make Salesforce certifications to be rewarding and desirable. The administrator’s role is very pivotal in any Salesforce deployment. This establishes Salesforce Certified Administrator to be a career-oriented certification of higher credentials in the Salesforce domain. The exam ADM-201 – Salesforce Certified Administrator (WI21) can earn you the prestigious Salesforce Certified Administrator credentials.