If you are a gamer today then you know the name ‘Epic Games’ because it’s very likely that you are playing their best selling game ‘Fortnite’ on PC, a Console or on your smartphone. Epic Games has taken over the world of gaming like a boss. This is not Epic Games’ only blockbuster though. They are known for box office breakers like Gears of War Series, Paragon, Bullet Storm, Unreal Tournament Series, Infinity Blade Series and so many others. Developers know what they are doing obviously. Now they are trying to tap into a different segment of the gaming market, distribution. ‘Epic Games Store’ is how we’ll know it as it arrives in 2019.
“Soon we’ll launch the Epic Games store, and begin a long journey to advance the cause of all developers. The store will launch with a hand-curated set of games on PC and Mac, then it will open up more broadly to other games and to Android and other open platforms throughout 2019”
The Epic Games store will operate on the following principles:
All Developers Earn 88%
Developers receive 88% of revenue. There are no tiers or thresholds. Epic takes 12%. And if you’re using Unreal Engine, Epic will cover the 5% engine royalty for sales on the Epic Games store, out of Epic’s 12%.
Have a Direct Relationship With Players
People who buy your games automatically subscribe to your newsfeed so you can reach them with game updates and news about upcoming releases. The newsfeed is front-and-center. You’ll also be able to reach your players through email, if they choose to share it.
Connect with Creators
YouTube content creators, Twitch streamers, bloggers, and others are at the leading edge of game discovery. The 10,000-strong Epic Games Support-A-Creator program helps you reach creators, so they can help you reach players. If you opt to participate, creators who refer players to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link). To jump-start the creator economy, Epic will cover the first 5% of creator revenue-sharing for the first 24 months.
Developers Control Their Game Pages
As a developer, you control your game page and your newsfeed. There will be no store-placed ads or cross-marketing of competing games on your page, and no paid ads in search results.
All Engines Are Welcome
The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines.
When You Succeed, We Succeed
We’ve built this store and its economic model so that Epic’s interests are aligned with your interests. Because of the high volume of Fortnite transactions, we can process store payments, serve bandwidth, and support customers very efficiently. From Epic’s 12% store fee, we’ll have a profitable business we’ll grow and reinvest in for years to come!
More details on upcoming game releases will be revealed at The Game Awards this Thursday, December 6th.