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How Streaming Has Benefitted Online Gaming


You can point to many things as having had a significant impact on online gaming. But, one thing that stands head and shoulders above the rest is streaming. Streaming, which has been popular for over a decade, has been integral in the growth of online gaming, and it still is to this day.

There are some excellent streaming platforms out there, with Twitch, the current market leader. And what a platform like Twitch allows for is a lot of people to congregate in the same place, on a stream, and watch a broadcaster play whichever games they choose to play. When someone sees someone else playing a game, it doesn’t matter what it is; there’s immediately going to be a level of intrigue.

And this intrigue has become integral in streaming benefitting online gaming on many fronts. Game developers, whether they create video games such as battle royale titles or even slots that are available to play at the best online casinos the internet has to offer, inspired by the intrigue shown, use streaming as a route to market. But what do we mean by this?

Well, first of all, any developers who have new releases on their hands have recognised that one of the best ways to market them is via streaming. What this allows for is not only for developers to get eyes on their upcoming or latest releases, but they can also gauge the reaction. They will know if their game is going to be a success or not, which then allows for changes to be made if necessary.

And, talking of changes, this is another area where online gaming has benefitted from streaming. A prime example is Fortnite, one of the most popular online games of all time. Fortnite, which is made by Epic Games, was one of the first titles to really utilise streaming. The developers regularly watch streams of their game and take note of feedback presented. They then use that feedback to make tweaks and changes, going as far as removing things from the game where necessary to give players what they want ultimately.

Another significant benefit of streaming where online gaming is concerned is that everyone can get involved. There’s been a massive shift in the last five years or so towards multiplayer gaming, be it battle royale titles like Call of Duty or other games such as FIFA. And streaming allows a community to come together in the online world and get involved, whether competing alongside each other or against each other for all the bragging rights.

Streaming’s influence on online gaming and the benefits it has brought to the table shouldn’t be underestimated. It’s fair to say that many games wouldn’t have been as successful as they have been if it wasn’t for streaming, such as Fortnite and Fall Guys, which have used it to their advantage from the very beginning. And streaming being this integral, isn’t about to change anytime soon.