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Overview of the Most Effective Digital Marketing Tools


If you’re new to this area or have been struggling to see results from your existing strategy, it might be interesting for you to find out more about some of the most efficacious digital marketing tools that will undoubtedly help you achieve stunning results. Online marketing is a bit of an umbrella term, and there are many superb tools that you can use to help market your brand online. An effective strategy can be the difference between a business feeling like it’s going nowhere and one that is booming thanks to consistent website traffic, brand visibility, and customer loyalty. No matter whether you are a custom software development company or an online store on social media, you need these tools to promote your business online!

There are many tools out there to help you get the most out of your strategies. They each have their benefits and will serve different functions within your company and your strategy as a whole. Read on to discover more about what these tools can do for you and where you can find them.

One of the most important things to keep in mind when choosing a tool is the purpose of each tool. Eager to drive traffic to your website? Do you want to increase leads? All of these are different goals that require different tools. And it doesn’t matter what you sell online, whether you have an online store that sells industrial drones or you have a small beauty shop where you see manicure equipment. To make sure you end up with a tool that will be most effective for your needs, ask yourself the following questions: What is my goal for this tool? Who is my target audience? What kind of data do I need to track success?

What is Digital Marketing?

Let’s begin with the basics. It is the process of acquiring new customers or increasing sales from existing customers via online channels and methods. This can include everything from social media to paid advertisements, email marketing, search engine optimization (SEO), and more. It is also a great way to reach a wider range of people who might not ordinarily come across your products or services. It’s also cost-effective and scalable, making it an ideal solution for small businesses with a limited budget. Software development service providers are also using these tools on a regular basis to advertise their services on the web.

Overview of the Most Effective Marketing Tools

As we’ve discussed, there are many tools that can help with your strategy. Here’s a quick overview of the most common.

  • SEO tools – SEO (Search Engine Optimization) is the practice of optimizing your website so that it ranks higher on search engine results pages (SERPs) like Google. SEO tools will help you to research keyword phrases, create content that is optimized for search engines, and track your results.
  • Social media management tools – If you’re running multiple social media accounts, you’ll want to consider using social media management tools. These help you schedule posts, track brand mentions, and respond to customer complaints and questions. Some will also assist with tracking analytics.
  • Email marketing tools – Email marketing tools can help you create and manage email campaigns, track click rates and open rates, and help you create segmented lists. Other email marketing tools will help you with content creation.
  • Web traffic and conversion optimization tools – If you want to increase your website traffic, you can use specific tools that are designed to optimize web traffic and conversions. Some of these will also track your analytics for you.

Let’s take a closer look at each of these sections:

SEO tools

SEO tools help you optimize your website for search engines. This is a very important part of online marketing, as it’s what will help bring your website and business to the forefront of people’s searches. You want your website to come up as the first result when people are searching for your products or services. However, if you don’t take the time to make sure your website is properly optimized for search engines, your business could miss out on a lot of potential traffic. Having a poor SEO strategy can be detrimental to your website’s success, so it’s important to invest in SEO tools that will help you stay on top of your game. The best companies in the area of software development or marketing are also using these solutions to introduce their services to the audience. Here are some of the top SEO tools to try out:

  • Google Search Console;
  • SEMRush
  • KWFinder
  • Moz Pro
  • Ubersuggest
  • Answer The Public

Social media management tools

Social media management tools are designed to help you manage all of your brand’s social media accounts. You can use these tools to post content, track your brand’s mentions, respond to customer complaints and questions, and more. Some will even assist with tracking analytics. If you run multiple social media accounts, you may want to consider using social media management tools to handle the bulk of your posting and account management. This will help save you time and make sure your brand has a consistent presence across various platforms. You can choose from a range of different social media management tools based on your specific needs. Some will integrate with your website, while others will only work with specific platforms.

  • Sprout Social
  • Hootsuite
  • Zoho
  • Meet Edgar
  • Loomly
  • Sendible
  • Buffer
  • SocialPilot

Email marketing tools

Email marketing tools can help you plan and create email campaigns, track your click rates and open rates, and segment your email lists based on different categories and types of customers. If you plan on creating email campaigns for your business, having an email marketing tool to assist you will save you time and make sure your campaigns are consistent and professional. Some email marketing tools will also help you with content creation. If you want to create a high-converting email campaign, you’ll need to have high-quality content that will catch your reader’s attention and make them want to click through and visit your website.

Here’s a comprehensive list of some of the most effective tools:

  • Hubspot
  • Sender
  • Sendinblue
  • Omnisend
  • SendPulse
  • Benchmark Email
  • Mailchimp
  • MailerLite

Web traffic and conversion optimization tools

If you are eager to enhance traffic, you can use specific tools that are designed to optimize your website for the highest possible result. Some of them will also monitor your analytics for you, so you can control how your traffic is performing.

  • Mouseflow;
  • Instapage;
  • Tars;
  • Lucky Orange;
  • JivoChat;
  • Visitor Analytics;
  • Google Analytics;
  • Google Optimize


No matter what size business you run, whether you are a custom development company or an online marketing agency, digital marketing is a crucial part of bringing in new customers and increasing your sales. The most effective campaigns use multiple tools and strategies to reach a wider range of customers and promote their brands. Marketing tools can help you with everything ranging from SEO to email marketing and can assist with everything from creating content to tracking your results.