Social networks are irreplaceable business promotion tools in the 21st century, but there is a huge difference between successful campaigns and small businesses with passive audiences. Engagement is the top priority for digital marketers because it proves that followers are truly inspired and interested in your products or services.
But how do you drive user engagement on Facebook, Twitter, Instagram, and other platforms? We will show you six social media engagement hacks that will boost your small business.
- Publish amazing content
Do you think your target audience is going to enjoy boring and subpar posts? The answer is definitely “No” as you’ll have to publish amazing content in order to impress followers.
The problem with “amazing content” is that it represents an umbrella term, so it can mean a lot of things at the same time. Your job is to discover what your typical social media followers likes and design posts that match their interests.
- Timing is critical
Do you publish posts randomly or carefully choose the best timing? It’s a critical question because different follower groups have totally different online habits. For example, studies show that the best time to post on Instagram is Saturday at around 8 PM.
Keep in mind, however, that this conclusion does not need to apply to your Instagram fans. You need to analyze the behavior of social media followers on every platform individually and determine when they are active and passive.
It will help you to choose perfect timing for each post and hence maximize engagement.
- Discuss the latest trends
Small businesses should try to be unique and build their own style, but they do need to follow and discuss the latest trends on social platforms. The idea is very simple – you want to exploit the popularity of certain topics and drive engagement through trend-related discussions.
Just think about the COVID-19 pandemic and you’ll realize how foolish it would be to neglect the issue and not mention it in your social media posts.
- Live video streaming
According to the report, 80% of consumers would rather watch a live video than read a blog. It is the new reality of the social media universe, so we strongly recommend adding live video streaming to your engagement strategy.
The trick works well because it gives fans the opportunity to engage by posting comments and ask questions on the go. They keep watching the entire video because they expect you to answer their questions, which is exactly what you should try to do every time, said John O. from Mimy Online.
- User-generated content
The simplest way to encourage social media fans to engage is to promote user-generated content (UGC). It’s a two-fold benefit since you’ll see a major spike in engagement while earning tons of business-related content for free.
How can you promote UGC campaigns?
Most brands do it through social media contests and giveaways. You should invite followers to craft brand-focused content and promise small rewards or perks to the best creators. The strategy is far from expensive, but it guarantees success.
- Cooperate with micro-influencers
Influencer marketing is a well-known social media feature, but we suggest focusing on micro-influencers who have a loyal and highly engaged audience. Almost 95% of consumers believe micro-influencers are very knowledgeable, which means you can expect the target audience to respond to influencer posts.
Of course, the most important thing is to identify micro-influencers who really share the same style and interests with your business. If you do the homework and find the right person for influencer campaigns, rest assured it will generate amazing results engagement-wise.
The Bottom Line
Social media marketing is not a one-time thing, but rather a continuous effort that results in higher user engagement. We showed you six easy ways to boost your small business with engagement tricks, so what do you plan to do now?