Is electronic mail still the most effective technique of marketing? Email is still the most popular form of communication, despite the fact that obituaries for it are sometimes published. It is easy to forget that email marketing is still the most effective promotional strategy accessible to online businesses since there are so many social media outlets. This is true whether you measure success by clicks, conversions, or total return on investment (ROI). In point of fact, email marketing had a median ROI of 122 percent, making it four times more profitable than every other kind of marketing, including social media marketing, direct mail marketing, and sponsored search marketing.
A strong platform that is capable of meeting the segmentation requirements of the most recent marketing trends is required in order to reap the advantages of running a high-quality email marketing campaign.
5 Email Marketing Tools Driving eCommerce Sales
We’ve selected seven top email marketing platforms proven to work for eCommerce campaigns.
MailChimp is a popular choice for clients of all sizes, particularly small and medium-sized companies, and has more than 14 million users. It earned a reputation for being simple to use and for putting a strong emphasis on eye-catching and attractively designed email templates and opt-in forms. This contributed to its popularity.
MailChimp also interacts with a broad variety of third-party applications, including a number of eCommerce systems like as Shopify, Magento, and BigCommerce, to mention just a few of the available options. A wide range of reporting options, in addition to trigger-based message and spam score checks, are included as features. In addition, you may preview your messages in a variety of email clients, utilise geotargeting, and customise the delivery time depending on the recipient’s time zone.
Pricing is as follows: Free of charge for up to 2000 subscribers, then around $5 per month for each additional 500 subscribers after that. For enterprise-level capabilities, they demand a monthly fee of $199.
2. Constant Contact
The user-friendly interface and the fact that all of the capabilities can be reached quickly make Constant Contact stand out. User-friendliness is a priority, and help is available by phone or live chat as standard. They provide a wide variety of educational resources. They come with a range of templates that may be used to conduct surveys, create discounts and invites, and even incorporate video. In addition to that, it has a comprehensive contact management system.
Pricing: Plans start at either $20/month (for the basic plan) or $45/month (for the “Plus” plan), each for up to 500 members, depending on which plan you choose. The monthly fee goes up on a scale that is proportional to the number of customers. Free for one month.
Klaviyo was developed to harvest consumer data from eCommerce sites and exploit that data for tailored email marketing, while the majority of platforms are geared to deliver email as their primary function. They contain a number of different follow-up sequences for abandoned shopping carts to help enhance conversions and purchases.
In order to help you generate the maximum number of leads possible, Klaviyo can interface with any eCommerce, web designer, customer designed, and conventional CRM systems. It provides a fully automated marketing system, which includes advertisements and email marketing. It is very modifiable to accommodate any segmentation that is sought.
Pricing begins at $25 a month and includes up to 3,000 emails and 500 subscribers at a time.
Another important email service provider is AWeber, which also pioneered the use of email marketing software and was one of the first products on the market. Along the same lines as MailChimp, one of its primary advantages is the extensive number of connectors it provides with online storefronts.
AWeber is a good option to go with if you need a solution that covers all of your bases and provides access to high-caliber customer service as well as a variety of educational resources. It connects with a wide variety of eCommerce-related applications and CRM systems, including BigCommerce, Magento, and Shopify, amongst others.
The pricing structure begins at $19 per month for up to 500 subscribers in all plans. Custom plans are available for subscription bases that are more than 25,000, and they include a free trial period of 30 days.
5. Active Campaign
Active Campaign is a platform that offers many different features. Maintaining relevant information for your segmented lists is made easier with the assistance of dynamic campaign content. They provide a limitless amount of customising options. Every new customization tag you make will be added in accordance with the number of custom fields you make.
It is equipped with fifteen capabilities, some of which include on-site and SMS messaging, CRM tools, complete site analytics, and email analytics.
Pricing: They provide a tool that uses a sliding scale to show the prices dependent on the quantity ordered. However, the “Lite” plan, which is considered the introductory level, begins at $69 per month. They provide free migration from any other platform you may be using.
Is email marketing effective for eCommerce?
E-commerce email marketing is a powerful marketing approach that makes use of email to advertise items sold in an online shop to consumers who have already purchased those products or who may purchase those products in the future. The fact that electronic mail is one of the most widely used methods of digital communication is the primary factor that contributes to the efficacy of marketing endeavours that make use of electronic mail.
How is email used for e commerce?
Why is it important for your online store that customers communicate with you through email? Integrating data on this level may assist you in developing leads and maintaining engagement with existing clients. Because you will spend less time going through data and moving it to your email database, you will have more time to devote to developing campaigns that are highly customised and specifically targeted.
What is EDI e commerce?
The term “Electronic Data Interchange,” or EDI, refers to the practise of electronically exchanging corporate information using a defined format. This is a procedure that enables one firm to communicate information to another company electronically as opposed to using paper. The terms “trading partner” and “e-commerce customer” are used interchangeably to refer to two different types of businesses.
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