Video marketing is becoming increasingly popular and has been on the minds of all marketers. Why? As a matter of fact, video is currently used as a marketing strategy by 87 percent of firms. (This is a significant increase from 63 percent in 2017 to 81 percent in 2018.) As a result, most marketing professionals are constantly on the lookout for the most thorough and persuasive manner to advertise their clients’ brands, goods, and services.
It’s also one of the reasons why YouTube is the second most popular search engine and most viewed website behind Google. On YouTube, numerous techniques are employed in order to improve a video’s rating and popularity, with various ways being employed in order to educate viewers on what the video is about. In order to maximize the exposure of your video, you must optimize your YouTube search engine optimization (SEO).
Today, we’ll talk about the timestamp, why it’s essential, and how to put it into practice.
Read Also: How to Make a Playlist on YouTube
Why is Timestamp important?
A time stamp on a video directs viewers to the desired point. Your video may be half an hour long, and your audience may not have time to watch it now or later. But provide your viewers choices to get to the material faster. You may date a certain piece of your video so that your audience doesn’t have to watch the full thing. YouTube values user experience, so go the additional mile with all your videos.
YouTube also ranks viewers’ time on site and retention. Clicking on the timestamp link takes you to that segment of the video, which counts as two views. Your visitors will spend less time watching your films since they may skip to the stuff they want to see.
Finally, if you are transcribing your video to text on your blog, give your audience the option to read or watch that segment. It also aids search engines in determining your content and helps your videos rank appropriately. Your video, website, and articles will be better indexed and understood by search engine crawlers if you supply more information to them.
The timestamp can be added manually or automatically. How?
1. How to Add a Timestamp to YouTube Video URL
1. Go to the video page. Locate the video URL.
2. Time stamp format. The time is indicated by t= followed by the desired seconds. A timestamp is t= 1m45s. An asterisk (?) denotes a video URL. Use an ampersand (&) after the time stamp. &t=1m45s.
- With &t=1m05s, the video starts at 1 minute and 45 seconds.
- Add timestamps with full digits only. Use 5 not 05.
- Click on this URL to watch it move to 1:05.
- Currently, three ways exist for producing timestamps for YouTube videos.
While using the browser, you may utilize the share tool on YouTube to add a timestamp to your video.
- Open and load the video until you reach the place in the video where you want to share it, and then pause it at that precise time.
- Start at is a little box located beneath the URL in the share link area, which indicates where the link should begin. The timestamp is created by a computer programme.
- Copy and distribute the newly modified URL. Those who visit this shortened URL will begin viewing from the time the timestamp has been attached to the end.
The time t= is preceded by a question mark (?) rather than an ampersand (&) in the abbreviated URL format.
3. Timestamp Comments at a Specific Time by Modifying URL
- Sign in to your YouTube account and choose the video you wish to modify from the list of videos you have available.
- Locate the moment at which you wish to time stamp the video. It is also possible to time stamped an embedded video.
- Beginning with a playback of the video, pause it at the place where you wish to timestamp it.
- When you right-click on the video, you will see the option “Copy URL at current time” as follows:
Time is measured in hours, minutes, and seconds.
- Current time and date: Video Length- the format should be similar to the one shown in this sample. In our example, the time is 4:14 (414), which is expressed in minutes and seconds.
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