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How To Create Idea Pins On Pinterest


If you’re interested in learning more about Pinterest marketing and Pinterest SEO, you’ve probably heard about Idea Pins, which are pins that help you brainstorm new ideas. Learn how to generate Idea Pins on Pinterest in order to increase brand recognition for your company in this comprehensive tutorial.

Read Also: How to Delete Pins on Pinterest

What Are Idea Pins?

Idea Pins, similar to the Stories idea on Instagram and Facebook, as well as Google Web Stories, are intended to deliver a visual tale to your Pinterest followers in a visually appealing manner. Video, photos, and text can be published on up to 20 pages in total.

It was discovered that throughout testing, Idea Pins were more engaging than ordinary pins, with a remark rate nine times higher than the national average (source). Additionally, Pinterest appears to be following the lead of the other social media platforms in that they prefer material that is published organically on their website or through their mobile application. As a result, increasing the number of Idea Pins you create will automatically boost your total engagement.

How to Create Idea Pins on Your Computer

Click on the Create button, which may be found in the upper left corner of your screen. A dropdown choice will appear, and you can then select Create Idea Pin from the list.

After that, you may choose to create a new document by clicking on the red icon that reads Create New. Afterwards, you will be given the opportunity to submit your photographs and/or videos.

After that, you will be presented with a page that looks similar to the one seen in the picture below. All of the videos that have been posted are displayed on the left-hand side of the page. It is possible to modify the order of these by dragging them around and changing their position.

It is possible to add text to any individual video or image by clicking on it (seen on the right hand side). Additionally, you may modify the background colour and the size of the image if necessary.

Make certain that you convey a tale, display a list of concepts, and outline a step-by-step method on these slides. Once you’ve finished with each page, click NEXT to proceed to the next.

It’s possible to complete the specifics of your pin on the next page. It’s critical to apply Pinterest SEO in this situation because it will aid in making your Idea Pin more discoverable on the app in general.

Fill in the blanks with the title of your Idea Pin. Make sure to include your primary keyword in your description. I’ve discovered that including the words “how to” seems to increase engagement.

You’ll then choose which board you want the pin to be published on, which is the next step. Choose the board that is the most appropriate to the pin’s function. This will assist in providing a clearer image of what the pin is about to the Pinterest algorithm..

After that, you must choose Tags from the drop-down menu. When you begin to input a word, a list of suggested words will appear underneath it. Choose the Tags that are most relevant to your pin from the drop-down menu. I normally choose 4-5 tags to work with.

Click on the down arrow at the bottom of the page, where it reads, “Add a list.” Ingredients, supplies, and notes are the three alternatives available to you.

If your pin is for a recipe or a do-it-yourself project, you can choose between Ingredients and Supplies. Notes is the option to use for anything else.

After that, enter all of the relevant information. Avoid including a link to your website since Pinterest may alert you for doing so! You’re now ready to press the PUBLISH button!

Best Practices For Creating Idea Pins

  • If you’re familiar with Canva, you can use the Instagram Stories templates to start creating designs for Idea Pins because they’re also in the 9:16 ratio. The more creative you are, the better!
  • Prioritize video content first; Pinterest will likely give your video content a boost but if a video is the first page on your Idea Pin, it will naturally stand out more in the Pinterest feed! If you’re not comfortable making video content just yet, you can consider creating animated graphics in Canva and saving them as video files.
  • It’s tempting to include a link within the description of your Idea Pin but don’t do this! Pinterest has stated that they will demote Ideas that have this.